Axe & Old Spice are targeted at males of different age groups, marital status and morality levels. I would never want to go out with anybody who experiences or practices anything I've seen an in an Axe ad. Old Spice, however, is actually going for the 26-45 year old guys, who no longer needs to snag The Babe but still needs to be presentable around her. The Babe, of course, has been transmitting the message of better grooming on all channels for years, but now this guy on the tube is showing him up. Metrosexuls are passing their sell-by dates without a nibble, and there've been a lot of guys with neckties and a level of razor stubble these days, so maybe it's time to try something else.

Aren't you glad you know someone who can speak Ad-Jive?