It's not even the agency on the basic level, either. Don't forget it's a humourous ad. You don't look at it and think "that is a hot man. I should buy my man the body wash he's using."
You look at it and think "ahahahahahahaha! Old Spice eh?" That's were the marketing comes in - brand awareness.
So why is it funny? Well, it makes fun of the 'passive women flocking to sexy men' idea. It subverts the male gaze of most ads, and most of all it generally makes fun of the 'this is what all women want' concept. It doesn't tell you that women want these things, it makes a joke out of ads telling you these things.
It's funny, for the saem reason that this Mitchell and Webb sketch is funny: For making fun of existing tropes.
And because it's funny, we all know what Old Spice is.
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It's not even the agency on the basic level, either. Don't forget it's a humourous ad. You don't look at it and think "that is a hot man. I should buy my man the body wash he's using."
You look at it and think "ahahahahahahaha! Old Spice eh?" That's were the marketing comes in - brand awareness.
So why is it funny? Well, it makes fun of the 'passive women flocking to sexy men' idea. It subverts the male gaze of most ads, and most of all it generally makes fun of the 'this is what all women want' concept. It doesn't tell you that women want these things, it makes a joke out of ads telling you these things.
It's funny, for the saem reason that this Mitchell and Webb sketch is funny: For making fun of existing tropes.
And because it's funny, we all know what Old Spice is.